Ansel Generated 27 Leads and Closed a $5.5K Client in 3 Weeks

: Industry: Advertising; Location: Los Angeles, CA, USA; Type: Agency; Employees: 2–10

Scope:: Lead Generation; Client Acquisition

New Leads in 1 Month

LinkedIn21

Email6

Weeks to First Deal

LaunchDeal #1

W0W1W2W3

$0K

30 Day Client Value

Paid Upfront – Day 0$3K

Paid Monthly – Day 30$2.5K

Bonus Content

Get the Exact LinkedIn Profile + Outreach Message Used

Ansel’s Transformation

Before

Too Busy Creating and Fulfilling Profitable Advertising Campaigns for Clients to Create Their Own Internal Lead Generation Campaigns

Reliant on Inconsistent Referrals

After

A Lead Generation System That Predictably Generated Quality Leads and Sales Appointments

A New $5.5K Client ($3K Upfront + $2.5K Retainer) Who Was a Perfect Fit

21 New Leads from LinkedIn and 6 Leads from Email

Problem

About Ansel

Ansel was a conscious advertising agency that partners with eco-friendly, purpose driven apparel brands such as O'Neill, United by Blue, and more to create and scale profitable advertising campaigns.

John and his co-founder Christian ran Ansel while traveling the world as digital nomads. Forbes featured John in “From Unemployed Graduate To Debt-Free, World Traveling Entrepreneur.”

The Challenge

Like many advertising and marketing agencies, the executive team of Ansel was too busy creating and fulfilling profitable advertising campaigns for clients to create their own internal lead generation campaigns.

Solution

Ansel realized they needed a lead generation system that predictably generated quality leads and sales appointments. Instead of going through the painful process of doing this themselves, they decided to partner with us.

Why They Chose Us

They wanted more time freedom through automation. John was “tired of clicking all day” and wanted “to transition to delegating more of the work out.”

The Ansel team realized they needed to build a lead generation funnel that worked around the clock, consistently generating qualified leads and sales appointments. Instead of going through the painful process of doing this themselves, they opted to hire us.

What We Built

01. Research & Targeting

Who · Audience

Type: B2B
Name: Anonymized
Geography: USA
Industry: Consumer Packaged Goods (CPG)
Employees: 5–10
Revenue: $1M–$5M (est.)
Income: $100K–$200K (est.)
Seniority: C-Level
Job Title: CEO
Age: 40–50
Gender: Male
Education: College educated
Family: Married, a couple of children
Background: Professor, former US Marine / Spec Ops
Values: Straightforward and transparent
Weekly Focus: Managing team, interfacing w/ marketing, raising funds, brand partnerships

Who · Psychographics

Problem

What they say: Company success + provide for the team
What they think: Dedicated to making it work, cares a lot about the product and mission
What they mean: Got a lot of press from Shark Tank and didn't know how to capitalize on it

Outcome

What they say: Lifestyle, doesn't have to worry about growing or scaling the company
What they think: Increase hands-off time: family man rather than focus on the nitty gritty of marketing
What they mean: Entirely done for you + prefers people not telling them what to do or how to tweak marketing

Failure

Short Term: Company would shut down
Long Term: Company in bad shape after being neglected after Shark Tank
Anti-Role Model: The CEO the board hired who messed up the company

Success

Short Term: Move $100,000 of expiring product
Long Term: Create something that's actually good for them
Role Model: Honorable, trustworthy person

02. Campaign Strategy Blueprint

03. Campaign Deliverables

LinkedIn Profile + Outreach Message

04. Deploy Tech Stack

Results

After three weeks, Ansel landed a new $5.5K client ($3K upfront + $2.5K retainer) who was a perfect fit. After a month, the campaign produced 21 new leads from LinkedIn and 6 leads from email.

Launch (Day 20)

LinkedIn outreach live while the new email domains warm up

0 Hour Studionow

Your campaign is live! 🚀

✉Messagesnow

Anamaria Trujillo

Your campaign is live! 🚀

Anamaria Trujillonow

Your campaign is live! 🚀

0 Hour Studio

First Lead (Day 21)

5 leads generated within 24 hours of campaign launch
21 new leads from LinkedIn and 6 leads from email in the first month

New Leads in 1 Month

LinkedIn21

Email6

First Deal (Day 38)

3 weeks after launch, landed a new $5.5K client ($3K upfront + $2.5K retainer)

$0K

30 Day Client Value

Paid Upfront – Day 0$3K

Paid Monthly – Day 30$2.5K

Bonus Content

Get the LinkedIn Profile + Outreach Message that Ansel Used to Generate 27 Leads and Close a $5.5K Client in 3 Weeks

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Ansel Generated 27 Leads and Closed a $5.5K Client in 3 Weeks

Get the Exact LinkedIn Profile + Outreach Message Used

Ansel’s Transformation

Before

After

Problem

About Ansel

The Challenge

Solution

Why They Chose Us