Reference
The 0 Hour Brand Install
Automated end-to-end Studio delivery — brand intake to weekly sprints. Master spec with real templates, references, and gaps.
The 0 Hour Brand Install
0HR Studio · Delivery Systemlive
Automate end-to-end Studio service delivery, from brand intake to weekly sprints. This is the master spec — every phase references the actual template, file, route, and build status.
Info
Build state: 209 / 288 tracked components LIVE (56 partial · 12 specced · 5 not-started — system_state). MCM (mcmprivatecare.com) is the live reference brand; the pipeline runs today. The gaps are orchestration + a few unbuilt systems, not greenfield.
Two things every component points to
Reference Library
The proven examples the engine shortlists from — 145 curated refs, filterable by format / industry / stage / proven. Inspiration, never ships. Curate at /os/curate; query via /api/library?surface=<component>.
Template Registry
The one production template per component — the code that actually ships (hifi-templates/master/*, install/preview/*). 1 per component, locked on QA. Live in the templates registry — all 35 components below.
Note
Per deliverable: Output = the production template that ships · References = the proven examples that guide it in the Reference Library (deep-linked per step). Every reference links to the real resource — never dead text.
The production line
The single source of truth, assembled live from the registry. Each step shows its locked output (the template that ships) hand in hand with its references (proven examples that guide the copy). 🔒 = QA-approved and frozen. This is what you read to spin up a brand — humans QA the copy, never the layout.
35 components·7 live · 5 built · 1 partial · 3 gap · 18 specced · 1 placeholder·output = the template that ships · refs = proven examples that guide it
Design Blueprint
Brand Engineering · intake → diagnostic → blueprint
| Step | Locked Output (ships) | Status | References |
|---|---|---|---|
Brand Intake brand-engineering.intake | apps/portal/lib/install/foundation.ts · /studio/[slug]/install | LIVE | curate → |
Brand Diagnostic brand-engineering.diagnostic | apps/portal/components/reality-scan.tsx · lib/components-spec.json rubrics | LIVE | curate → |
Brand Blueprint brand-engineering.blueprint | apps/portal/lib/install/foundation.ts (blueprint outputs) | LIVE | curate → |
Develop Prototype · Lead Generation
L1 · content, lead magnets, website, qualification
| Step | Locked Output (ships) | Status | References |
|---|---|---|---|
Canonical Content OS l1.content-distribution.content-os | — | SPECCED | 50 refs → |
Content Templates l1.content-distribution.templates | brands/mcm/assets/case-studies/social/template.html + quote-card.html | BUILT | 50 refs → |
Distribution Channels l1.content-distribution.channels | — | SPECCED | curate → |
Lead Magnet Bundle l1.lead-gen.lm-bundle | apps/portal/components/hifi-templates/master/Landing.tsx · install/preview/{landing,resources} | BUILT | 84 refs → |
Marketing Website l1.lead-gen.marketing-website | apps/agency-template · Aceternity/V0 catalog (install/preview/resources) | PARTIAL | 68 refs → |
Dynamic Retargeting l1.lead-gen.dynamic-retargeting | apps/portal/lib/install/components.ts#nurture-7-email · ad-creative-set | BUILT | 4 refs → |
Share to Unlock Reward l1.lead-gen.share-to-unlock | — | SPECCED | 94 refs → |
Qualifying Script l1.lead-qual.script | apps/portal/lib/install/components.ts (qualifying script) | BUILT | 18 refs → |
AI Qualification Agent l1.lead-qual.ai-agent | ai-agent-config (Morgan/Vapi) | LIVE | 2 refs → |
Client Acquisition · Retention · Referral
L2 · pre-sell → booking → payment → retain → refer
| Step | Locked Output (ships) | Status | References |
|---|---|---|---|
Pre-Sell Page l2.client-acq.pre-sell | apps/portal/app/studio/[slug]/install/preview/pre-sell/route.ts (library key deck_72hour_sales) | GAP | 37 refs → |
Booking Flow l2.client-acq.booking-flow | apps/portal/app/studio/[slug]/install/preview/{schedule-call,confirmation}/page.tsx | GAP | 9 refs → |
Payment Page l2.client-acq.payment | apps/portal/app/studio/[slug]/install/preview/purchase/page.tsx · master/MovementPricing.tsx | GAP | 17 refs → |
Conversion Script + Objections l2.client-acq.conversion-script | apps/portal/lib/install/components.ts (SalesPlaybook slice) | BUILT | 17 refs → |
AI Follow Up Agent l2.client-acq.ai-followup | ai-agent-config (follow-up) | LIVE | 2 refs → |
Expectations Roadmap l2.retention.expectations-roadmap | apps/portal/lib/roadmap-render.ts (OnboardingPage · ClientIntakeForm) | SPECCED | 11 refs → |
Request Feedback l2.retention.feedback-request | — | SPECCED | curate → |
Client Retention Offer l2.retention.offer | apps/portal/components/hifi-templates/master/MovementPricing.tsx | SPECCED | 3 refs → |
Client Renewal Process l2.retention.renewal | — | PLACEHOLDER | 3 refs → |
Request UGC/Testimonial l2.referral.ugc-request | — | SPECCED | curate → |
Draft Copy & Request Referral l2.referral.copy-request | — | SPECCED | curate → |
Build UGC/Proof Library l2.referral.proof-library | — | SPECCED | curate → |
Automate Referral Payouts l2.referral.payouts | — | SPECCED | curate → |
Automate Operations
L3 · daily ops, workforce, the 0HR COO
| Step | Locked Output (ships) | Status | References |
|---|---|---|---|
Process Inventory l3.operations.process-inventory | — | SPECCED | curate → |
Workflow Mapping l3.operations.workflow-map | — | SPECCED | curate → |
SOP Library l3.operations.sop-library | — | SPECCED | curate → |
Decision & Exception Rules l3.operations.decision-rules | — | SPECCED | curate → |
AI Workforce l3.workforce.ai | — | SPECCED | curate → |
Contractor Workforce l3.workforce.contractor | — | SPECCED | curate → |
Human Workforce l3.workforce.human | — | SPECCED | curate → |
0HR COO l3.coo.agent | apps/site (coo_agent, LIVE+PROVEN) | LIVE | curate → |
Command Center l3.coo.command-center | apps/portal/app/studio/[slug] (Command Center) | LIVE | curate → |
Performance Management l3.coo.performance-management | — | SPECCED | curate → |
Purpose
Note
Automate E2E Studio service delivery from brand intake to weekly sprints.
Success criteria
Intake → LOFI → HIFI conversion generated by AI in minutes.
Weekly sprints scheduled and daily operations managed by the 0HR COO.
Deliverables and weekly plans require under 1 hour of POC QA.
Real-time alerts and actions sent to CC / INBOX + POC automatically.
The process
Design Blueprint
Diagnostic · Strategy · Roadmap — the locked LOFI strategy.
Develop Prototype
Brand Identity · Lead Generation · Client Acquisition — the HIFI assets.
Automate Operations
Daily Execution · Weekly Sprints · Monthly Plan — run by the 0HR COO.
Optimize Performance
Revenue · Retention · Renewals — the compounding loop.
Source of truth: the 35-section registry in _sections.json → Master Roadmap (per-section generation contracts). Master render templates: apps/portal/components/hifi-templates/master/*. Generator: apps/portal/lib/install/{foundation,components}.ts.
1 · Design Blueprint · LOFI
Phase 1 · Strategy · mostly LIVElive
Purpose: Turn intake + diagnostic into the locked strategy the whole factory runs on. Nothing downstream is invented.
Diagnostic
| Deliverable | Renders from | Status |
|---|---|---|
| Intake (10 blocks A–J, feedback corpus, voice corpus, 26-asset library) | lib/install/foundation.ts · route /studio/[slug]/install | 🟢 live |
| Targeting · Positioning · Offering · Performance Diagnostic | rubrics in lib/components-spec.json; SCAN components/reality-scan.tsx | 🟢 live |
Strategy & Roadmap
| § | Deliverable | Renders from | Status |
|---|---|---|---|
| 1A | Customer Feedback Analysis | foundation.ts → _sections.json s01a | 🟢 live |
| 1B | Targeting Score + Persona | foundation.ts (TargetingBlueprint) | 🟢 live |
| 2 · 2B · 2C | Positioning Statement · Resonance Map · Positioning Table | foundation.ts (PositioningBlueprint) | 🟢 live |
| 23 · 24 | Brand Voice Guide · Terms Table | foundation.ts · _sections.json s23/s24 | 🟢 live |
| 3 · 3B · 3C | Offer Blueprint · Productize · Automation (≥75% margin) | foundation.ts (OfferingBlueprint) | 🟢 live |
| — | Roadmap (per-brand) | app/master/[slug]/master-outline.ts → /master/[slug] | 🟢 live |
Warning
GAP: true one-click intake→LOFI "in minutes" — the stages exist (
install_pipeline_canonical) but aren't chained into one hands-off run.2 · Develop Prototype · HIFI
Phase 2 · Assets · PARTIAL (biggest gap)draft
Purpose: Render the ready-to-deploy copy every install ships, through the master templates, synced to brand.assets.
Brand Identity
| Deliverable | Template / reference | Status |
|---|---|---|
| Landing | components/hifi-templates/master/Landing.tsx · install/preview/landing | 🟢 live |
| Bridge · Pricing · Gradient | master/{Bridge,MovementPricing,BrandGradient}.tsx | 🟢 built |
| Social profiles (LinkedIn / IG / FB) · Marketing website | lib/install/components.ts (facebook-/instagram-/linkedin-profile, marketing-website) | 🟡 gen live, render partial |
Lead Generation
| § | Deliverable | Renders from | Status |
|---|---|---|---|
| — | LM bundle (landing/quiz/access/LM content/delivery email) | lib/install/components.ts (lm-bundle) | 🟢 gen |
| 6–8 · 8B | Sales NBO (email/post/story) · Direct Response | components.ts sliced from SalesPlaybook | 🟢 gen |
| 10B | Full-Funnel Email Nurture (12–27) | components.ts (nurture-7-email) · Resend automation | 🟢 live (MCM) |
| 15–21 | SEO / case studies / blog / social / ads briefs | _sections.json s15–s21 | 🟢 gen |
Client Acquisition
| § | Deliverable | Template / route | Status |
|---|---|---|---|
| 22A | Pre-Sell / Sales Page keystone | install/preview/pre-sell | 🔴 template gap |
| 9 · 10 | Booking flow (schedule · confirm · qualify) | install/preview/{schedule-call,confirmation} | 🔴 template gap |
| — | Payment | install/preview/purchase + master/MovementPricing.tsx | 🔴 template gap |
| 11 · 13 · 14 | Conversion questions · Enrollment script · Objection table | components.ts sliced from SalesPlaybook | 🟢 gen |
| — | AI Concierge | Morgan/Vapi (acquisition/morgan_vapi) · ai-agent-config | 🟢 live |
Warning
GAP (biggest): only the landing template is right. Bridge · Pre-Sell · Checkout · Schedule · Confirmation · Resources render on the wrong layout and need correct template code (
hifi_render_gap).3 · Automate Operations
Phase 3 · Ops · LARGELY LIVE (MCM)live
Purpose: The 0HR COO runs daily ops and weekly sprints; the POC just approves.
| Sub-system | Deliverable | Reference | Status |
|---|---|---|---|
| Daily Execution | Instant lead capture (~1s) | mcm_lead_intake_realtime · Meta leadgen webhook | 🟢 live |
| Daily Execution | Inbound reply capture → CRM → intent → HOT card | comms/mcm_inbound_reply_capture | 🟢 live |
| Daily Execution | Concierge + call recording + Cal sync | acquisition/morgan_vapi · acq_call_recording · mcm_cal_booking_sync | 🟢 live |
| Daily Execution | Real-time alerts / actions → Command Center | 0hr.app/studio/[slug] · command_center_actions_hot_cards | 🟢 live |
| Weekly Sprints | COO Agent (Prioritization Score) | hq/coo_agent (LIVE+PROVEN, apps/site) | 🟢 live |
| Weekly Sprints | SCAN → PLAN → PLAY | hq_scan_real_no_mock · Friday cron /api/sprint-plan (0 13 * * 5) | 🟢 live |
| Monthly Plan | Monthly roll-up | — | 🔴 gap (not built) |
Warning
GAP: globalize the MCM-reference ops loop to every brand; the INBOX surface; Monthly Plan roll-up.
4 · Optimize Performance
Phase 4 · Growth · mostly SPECCED (the frontier)draft
Purpose: Compounding growth on real data.
| Sub-system | Deliverable | Reference | Status |
|---|---|---|---|
| Revenue | Ads OS loop · all-channel pulse | ads_os_loop · pulse:* | 🟢 live |
| Revenue | Command Center proof / ROI panel | command_center/proof_metrics ("valuable as fuck") | 🔴 specced |
| Retention | Expectations roadmap · feedback cadence · retention offer | v18 l2.retention.* | 🔴 specced |
| Renewals | Renewal process · referral engine · UGC/proof · payouts | mcm_referral (Gmail auto-responder only) | 🟡 partial |
Warning
GAP: the whole Optimize layer — build the Revenue proof panel, Retention systems, and Renewals/referral automation (the real frontier).
Governance · every phase
QA · L1 + L2draft
| Gate | Rule | Reference |
|---|---|---|
| §25 QA Report per Section | L1 (24 checkpoints) + L2 (6 brand gates). Any L2 fail = REJECT. | _sections.json s25 · components-spec.json rubrics |
| 11 Validation Rules | Enforced on every generation call. | lib/install/* |
| Brand-Wall | No cross-brand reads — each brand's assets stay sealed. | — |
The real gap list · "the last 5%"
E2E orchestration
Chain intake→foundation→components→HIFI→launch into one hands-off run with a single QA gate. Stages all exist.
HIFI conversion templates
6 pages need correct template code — landing is the only right one.
Optimize layer
Build Revenue proof panel + Retention + Renewals/referral (L2).
Monthly Plan
Roll weekly scans into a monthly plan.
Globalize
Lift the MCM-reference daily-ops loop to every brand.